Rainier: A Beer Odyssey
Now Playing - Mar 13, 2025
Crack open a cold one with the epic story of Rainier Beer and the world-famous 1970s advertising campaign—designed by a small, up-and-coming agency with everything to prove—that put the Seattle-based brewing company on the map.
Thursday, March 13 screening is SOLD OUT. No Standby.
Members: Make sure to sign in to your SIFF account before selecting a showtime.
Tickets
Select showtime for pricing and tickets.
Thursday, March 13, 2025
Friday, April 11, 2025
Saturday, April 12, 2025
Sunday, April 13, 2025
Monday, April 14, 2025
Tuesday, April 15, 2025
Wednesday, April 16, 2025
Thursday, April 17, 2025
The word “iconic” is greatly overused, but Rainier Beer’s red-script “R” logo is just that—for decades a symbol of Seattle second, perhaps, only to the Space Needle itself. Rainier: A Beer Odyssey explores, exhaustively, how that happened. Short version: It was the dozens of witty, zany TV ads that have never left the memories of anyone who lived in Seattle from the World’s Fair through the Reagan era, dreamed up by a troupe of infinitely inventive (m)ad men and women led by Terry Heckler and Gordon Bowker. (Several of these merry pranksters were alumni of Seattle magazine, and that chapter of local journalistic history gets an affectionate sidebar.) Parody was a favorite strategy, using celeb impersonators from Carson to Rambo and sending up films from Jaws to Amadeus, plus plenty of the time’s pop songs. Mickey Rooney, of all people, got a late-career boost when the ad-makers found by accident he was available. Then in 1987 Rainier was bought by Aussie Alan Bond, the Rupert Murdoch of brewing; he instantly fired Heckler Bowker and Rainier sales plummeted in about as long as it took you to read this sentence. Funny how that happens. Since the ad crew was so young, several are still around, eager talking heads for director Isaac Olsen amid the wealth of vintage old-Seattle clips he’s amassed.
—Gavin Borchert
- Director: Isaac Olsen
- Principal Cast: Mickey Rooney, Terry Heckler, Gordon Bowker, Ed Leimbacher, Kathy Cain, John Keister
- Country: USA
- Year: 2024
- Running Time: 124 min.
- Producer: Justin Peterson, Robby Peterson, Kurt Stream
- Cinematographers: Nathan Blanchard, Karl Allsop, Matt Rome
- Editors: Isaac Olsen
- Website: Official Film Website
- Filmography: Walk Don’t Run: The Story of The Ventures (2022), Semi-Iconic: The Ballad of Dick Rossetti (2017), Strictly Sacred: The Story of Girl Trouble (2014), Ich Hunger (2013), Quiet Shoes (2010)
- Language: English