Unclickable
In this investigative documentary ripped from the headlines, follow the creation and devastating impact of a digital advertising fraud operation, the likes of which enriches companies like Google and Facebook at the cost of everybody else…and democracy itself.
Tickets
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Monday, May 19, 2025
- Limited Availability
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- Matinee
Thursday, May 22, 2025
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- Matinee
Monday, May 26 - Sunday, June 1, 2025
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- Matinee
In order to show how easy ad fraud is to exploit, a former tech executive gathers a team of software developers to create a digital ad fraud operation right before our eyes. Making clickbait websites and harvesting bots that won’t get flagged as bots, they show just how extensive the problem is. Uber is one victim, having lost millions of dollars to ad fraud, but so are small business operators all the way down to people who can barely afford the cost of phone data being used up by ad fraud malware. You might think the two companies who run almost all of the digital advertising on the internet, Google and Meta (a.k.a. Facebook), would want to put a halt to this, until you learn that they make money no matter how real or fraudulent each click is. Unclickable presents enough information to make you wish our government was functional enough to put proper regulations in place.
- Director: Babis Makridis
- Premiere Status: North American
- Country: Greece, Cyprus, USA
- Year: 2024
- Running Time: 74 min.
- Producer: Amanda Livanou, Guy Krief
- Screenplay: Guy Krief
- Cinematographers: Thodoros Michopoulos
- Editors: Marios Kleftakis
- Music: Nikitas Klint
- Website: Official Film Website
- Filmography: Birds (or How to Be One) (2020), Pity (2018), L (2012)
- Language: English, Portuguese
- Has Subtitles: Yes
- Format: DCP
- International Sales: CAT&Docs